01 / 05
THE INTRODUCTION
OPEN LIVE PAGE ↗Shop by the conditions outside
The opening positions climate as the main organizing principle rather than treating every garment as one generic category.
← ALL PROJECTSDIGITAL CASE STUDY / 04 OF 26
E-commerce Website / SELECTED WORK
Zeel.
A wardrobe organized around the weather.
DISCIPLINEDigital Experiences · E-commerce Website
EXHIBITIONFIVE CONNECTED SECTIONS
JUMP TOVIEW GALLERY ↓
01 / ZEEL DIGITAL EXPERIENCESHARAN VERMA — SELECTED CREATIVE WORK
THE DIGITAL EXPERIENCE
EXPLORE ZEEL ↗From the opening message to the pages that explain the product in more depth.
THE STORY / FROM CONTEXT TO EXPERIENCE
Behind the idea.
01 / INTRODUCTION
The brand
Zeel presents technical clothing through the realities of Indian seasons, bringing summer, monsoon and winter products into distinct shopping paths.
02 / THE CHALLENGE
The challenge
How might a broad technical apparel range feel intuitive when customers often begin with a weather need, rather than a garment category?
03 / THE IDEA
The idea
Let the conditions guide the discovery experience. Organize shopping around the season and support it with straightforward product information.
04 / THE EXECUTION
The execution
A retail experience organized around the weather.
FIVE MOMENTS / ONE EXPERIENCEBEYOND
BEYOND
THE HOMEPAGE.
Five stops through the website, each linked to its live page.
01 / 05
02 / 05
SUMMER
OPEN LIVE PAGE ↗Protection for hot days
Lightweight sun-protection products are grouped around a clear seasonal need.
03 / 05
MONSOON
OPEN LIVE PAGE ↗Ready for the rain
A dedicated rainwear category guides shoppers toward a different kind of protection.
04 / 05
WINTER
OPEN LIVE PAGE ↗A third seasonal pathway
The wider system accommodates colder-weather product discovery too.
05 / 05
BRAND BACKGROUND
OPEN LIVE PAGE ↗The story behind the range
Background and manufacturing context support a product-led shopping experience.
THE STORY CONTINUES ONLINE.EXPLORE THE WEBSITE ↗