01 / 05
THE INTRODUCTION
OPEN LIVE PAGE ↗A friendlier first impression
The homepage balances personality, product, and the brand’s gut-health proposition.
← ALL PROJECTSDIGITAL CASE STUDY / 03 OF 26
E-commerce Website / SELECTED WORK
Good Dog India.
Nutrition explained for people who care deeply about their dogs.
DISCIPLINEDigital Experiences · E-commerce Website
EXHIBITIONFIVE CONNECTED SECTIONS
JUMP TOVIEW GALLERY ↓
01 / GOOD DOG INDIA DIGITAL EXPERIENCESHARAN VERMA — SELECTED CREATIVE WORK
THE DIGITAL EXPERIENCE
EXPLORE GOOD DOG INDIA ↗From the opening message to the pages that explain the product in more depth.
THE STORY / FROM CONTEXT TO EXPERIENCE
Behind the idea.
01 / INTRODUCTION
The brand
Good Dog India explains its oven-baked food, ingredient choices and different adult/puppy formulations while keeping a clear path to shopping.
02 / THE CHALLENGE
The challenge
How might an e-commerce experience make nutritional information useful rather than overwhelming at the point of purchase?
03 / THE IDEA
The idea
Bring education and shopping together. Let pet owners understand what goes into the food and then choose an appropriate product.
04 / THE EXECUTION
The execution
An editorial overview of the currently public store, including product navigation, ingredient explanations, adult/puppy pathways and content supporting purchase decisions.
FIVE MOMENTS / ONE EXPERIENCEBEYOND
BEYOND
THE HOMEPAGE.
Five stops through the website, each linked to its live page.
01 / 05
02 / 05
BROWSE
OPEN LIVE PAGE ↗A compact product collection
The shopping pathway keeps the two main life-stage formulas simple to compare.
03 / 05
ADULT NUTRITION
OPEN LIVE PAGE ↗Information at the point of purchase
The adult product page combines pack choices, benefit explanations, ingredients and feeding guidance.
04 / 05
PUPPY NUTRITION
OPEN LIVE PAGE ↗A different need, familiar system
A parallel product presentation serves the questions of people buying for growing dogs.
05 / 05
BRAND STORY
OPEN LIVE PAGE ↗Why the food exists
A people-first story places transparency and expertise alongside commerce.
THE STORY CONTINUES ONLINE.EXPLORE THE WEBSITE ↗