01 / 05
THE INTRODUCTION
OPEN LIVE PAGE ↗One healthcare vision, clearly introduced
The opening presents the larger platform before introducing its different products.
← ALL PROJECTSDIGITAL CASE STUDY / 02 OF 26
Healthcare Website / SELECTED WORK
TatvaCare.
Making a complex healthcare ecosystem easier to explore.
DISCIPLINEDigital Experiences · Healthcare Website
EXHIBITIONFIVE CONNECTED SECTIONS
JUMP TOVIEW GALLERY ↓
01 / TATVACARE DIGITAL EXPERIENCESHARAN VERMA — SELECTED CREATIVE WORK
THE DIGITAL EXPERIENCE
EXPLORE TATVACARE ↗From the opening message to the pages that explain the product in more depth.
THE STORY / FROM CONTEXT TO EXPERIENCE
Behind the idea.
01 / INTRODUCTION
The brand
A connected experience for a complex healthcare ecosystem.
02 / THE CHALLENGE
The challenge
How might a healthcare platform communicate multiple products and capabilities without leaving first-time visitors unsure which solution applies to them?
03 / THE IDEA
The idea
Organize the story around people and pathways. Give doctors, clinics, pharma and payors a route into the same wider proposition.
04 / THE EXECUTION
The execution
A connected experience for a complex healthcare ecosystem.
FIVE MOMENTS / ONE EXPERIENCEBEYOND
BEYOND
THE HOMEPAGE.
Five stops through the website, each linked to its live page.
01 / 05
02 / 05
FOR CLINICIANS
OPEN LIVE PAGE ↗The practice experience
A dedicated product page turns an intricate electronic medical record system into a set of understandable capabilities.
03 / 05
FOR INDIVIDUALS
OPEN LIVE PAGE ↗A different audience, a connected identity
A patient-focused product needs a more personal voice while still belonging to the same ecosystem.
04 / 05
AI CAPABILITIES
OPEN LIVE PAGE ↗Showing what powers the system
A deeper introduction to the underlying AI capabilities adds definition to the larger platform story.
05 / 05
THE PEOPLE BEHIND IT
OPEN LIVE PAGE ↗Brand credibility and company context
The company story creates another route into a complex technology proposition.
THE STORY CONTINUES ONLINE.EXPLORE THE WEBSITE ↗