INDEPENDENT CREATIVE / SELECTED WORK
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Branding / SELECTED WORK

Sahjanand.

A quieter identity can still speak clearly.

DISCIPLINESBrand applications · Social · Print
EXHIBITION6 SELECTED VISUALS
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A quieter identity can still speak clearly. — opening creative from the sahjanand project
01 / VISUAL SYSTEM: OPENING STUDYSHARAN VERMA — SELECTED CREATIVE WORK
THE STORY / BEYOND THE IMAGES

Behind the idea.

Meet the brand, understand the creative challenge, discover the idea and explore the work.

01 / INTRODUCTION

Consistency does not mean repetition.

The Sahjanand collection brings social-layout explorations and a physical bag-design application together. It is a compact example of how a visual language can hold across different formats.

The Sahjanand collection contains full-grid social layouts and a final bag design presentation, including blue and monochrome routes. Its strength lies in how small visual choices can create a recognisable whole.

02 / THE CHALLENGE

How might a considered identity translate between screen-based communications and print without becoming visually crowded?

03 / THE IDEA

Let consistency do the work.

Controlled colours and typography provide the framework. Blue and black-and-white applications demonstrate different moods inside the same system, while the bag design tests how it carries onto a physical object.

04 / THE EXECUTION

How the idea takes shape.

This case study showcases social-grid variations, monochrome and blue studies, and selected pages of the bag-design presentation.

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