Rajyash.
The details make the occasion.
Behind the idea.
Meet the brand, understand the creative challenge, discover the idea and explore the work.
A launch is a series of encounters.
Rajyash Group is an Ahmedabad-based real-estate developer. The selected work follows branded communication across promotional artwork, invitation material and objects used around a property-related occasion.
Property communication can begin with an advertisement and continue through an invitation, event environment and something a visitor takes away. Rajyash’s artwork cover several of these moments.
How might a single brand look composed across both promotional graphics and physical event materials?
Make each touchpoint feel connected.
The project explores consistent visual cues across large and small surfaces. A campaign graphic introduces the brand; an invitation makes the moment personal; a standee and bag extend the identity into the occasion itself.
How the idea takes shape.
From the first invitation to a physical branded touchpoint, each format extends the same communication.
IN THE
DETAILS.
Explore the work through the selected images and close-up details.
Sahjanand↗
