INDEPENDENT CREATIVE / SELECTED WORK
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Print / SELECTED WORK

Verdana.

An identity people can walk into.

DISCIPLINESSite branding · Kiosks · Large format
EXHIBITION4 SELECTED VISUALS
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An identity people can walk into. — opening creative from the verdana project
01 / PLACE IDENTITY: OPENING VISUALSHARAN VERMA — SELECTED CREATIVE WORK
THE STORY / BEYOND THE IMAGES

Behind the idea.

Meet the brand, understand the creative challenge, discover the idea and explore the work.

01 / INTRODUCTION

A physical environment changes the design question.

The Verdana collection examines branding for a property environment, from individual panels to kiosks and larger printed surfaces. It is an identity seen in a place, not only on a screen.

A campaign viewed in passing from the street cannot communicate in the same way as a brochure viewed at close range. Verdana’s artwork place the brand across kiosk and site-branding formats, where scale and context matter as much as artwork.

02 / THE CHALLENGE

How might one visual identity stay clear and distinctive across the different sizes and distances of a physical property environment?

03 / THE IDEA

Design for the place, not just the page.

The applications work with recurring brand cues, hierarchy and large-format compositions. They show the creative moving from a contained graphic into public-facing surfaces, where quick recognition and visual consistency become central.

04 / THE EXECUTION

How the idea takes shape.

The displayed collection includes kiosk artwork, site-branding panels, banner and environmental-format exports.

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