01 / 05
THE INTRODUCTION
OPEN LIVE PAGE ↗An immediate industrial proposition
The opening brings together custom protective systems, fabrication and technical services.
← ALL PROJECTSDIGITAL CASE STUDY / 06 OF 26
Corporate / B2B Website / SELECTED WORK
TopROPS.
Complex industrial capability, presented with clarity.
DISCIPLINEDigital Experiences · Corporate / B2B Website
EXHIBITIONFIVE CONNECTED SECTIONS
JUMP TOVIEW GALLERY ↓
01 / TOPROPS DIGITAL EXPERIENCESHARAN VERMA — SELECTED CREATIVE WORK
THE DIGITAL EXPERIENCE
EXPLORE TOPROPS ↗From the opening message to the pages that explain the product in more depth.
THE STORY / FROM CONTEXT TO EXPERIENCE
Behind the idea.
01 / INTRODUCTION
The brand
TopROPS offers ROPS/FOPS solutions and related safety products and engineering services. The public site has to help buyers navigate a substantial technical range.
02 / THE CHALLENGE
The challenge
How might a specialized industrial company make a broad catalogue understandable while keeping safety expertise at the centre?
03 / THE IDEA
The idea
Lead with the use case, then help people reach the appropriate product, service or technical detail.
04 / THE EXECUTION
The execution
Making specialist industrial work easier to navigate.
FIVE MOMENTS / ONE EXPERIENCEBEYOND
BEYOND
THE HOMEPAGE.
Five stops through the website, each linked to its live page.
01 / 05
02 / 05
PRODUCTS
OPEN LIVE PAGE ↗Find the physical solution
A focused product page takes visitors from broad capabilities to a specific product category.
03 / 05
ENGINEERING
OPEN LIVE PAGE ↗The expertise behind the work
Engineering capabilities are introduced through a different lens than a product catalogue.
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TESTING
OPEN LIVE PAGE ↗Establishing technical confidence
The testing page carries detailed information for visitors making safety-critical decisions.
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COMPANY STORY
OPEN LIVE PAGE ↗A direct route to trust
A more personal explanation of the organization completes the wider B2B experience.
THE STORY CONTINUES ONLINE.EXPLORE THE WEBSITE ↗