ELE.
An identity built from considered essentials.
Behind the idea.
Meet the brand, understand the creative challenge, discover the idea and explore the work.
The details are the identity.
ELE — Elements & Essentials is a curated home-décor brand. The identity work explores the relationship between quiet visual restraint and everyday objects such as stationery, bags and wrapping.
The ELE brand elements deck establishes a controlled neutral palette and a typographic pairing—Outfit with The Seasons. It then explores what those choices look like beyond a presentation slide.
How might Elements & Essentials feel coherent and considered across the many small things a customer touches?
A system that leaves room to breathe.
Black, white and measured grey tones create the base. The contrast between a clear sans-serif and an expressive secondary face provides flexibility, while the restrained palette lets production materials and layout do the expressive work.
How the idea takes shape.
Identity details are carried across stationery, business cards, bags and packaging applications.
IN THE
DETAILS.
Explore the work through the selected images and close-up details.
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