Chartered.
A campaign out in the world.
Behind the idea.
Meet the brand, understand the creative challenge, discover the idea and explore the work.
Real-world formats are never one size.
This campaign and applied-graphics collection considers what happens when a single creative direction has to work across pole signage, transit displays and unexpected printed surfaces.
A pole sign, bus-stand graphic and helmet each have different constraints: distance, shape, available space and time to read. The Chartered collection provides several examples of one communication direction under those conditions.
How might a campaign remain recognisable across a mixed collection of public and object-based formats?
Adapt the message to its surface.
The creative is tested through a family of applications rather than a single master visual. Each format asks for its own hierarchy while still belonging to the same visual campaign.
How the idea takes shape.
The selected work includes pole signage, transit/bus-stand artwork, a helmet treatment and contextual campaign mockups.
IN THE
DETAILS.
Explore the work through the selected images and close-up details.
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